Friday, January 17, 2014

Rookie Group Receives 1 Million Views

Within just a few days of their release GOT7 receives over 1 million views. On January 15th GOT7 released their single “Girls Girls Girls”. With every picture and video it only whetted out appetite for more. GOT7 is JYPs first male group since 2pm.

Two of the members, JB and Jr, were part of another group under JYP Entertainment. It makes me wonder if this was planned out from the beginning or just an “after thought”. I know GOT7 has been deemed “the next 2pm”. I like 2pm but I am not very familiar with then so I cannot compare the two groups. But I’m sure you can find other bloggers who have.

GOT7 is the third rookie group to debut this year and they so far and are most successful of the three. K-Much has around 180,00 views and Beat Win has around 120,000 views. I’m not saying that K-Much and Beat Win are not talented groups. But JYP must have debuting rookies down to a science since this group has received recognition all over the world.

Promotion and advertisement are a good way to get rookie groups out in the public. Teaser videos are an excellent way to introduce each member and showcase their talent. You can have a talented group but if they are not showcased in the right way they will be as successful as they could have been.

GOT7 mixes a genre of martial arts tricking that combines kicking and turning movements of martial arts skills along with b-boying. Sounds like an interesting mix. They will be dropping their first mini album on the 20th and will continue with their promotion activities. This is a group that I cannot wait to see what they put out next.

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